An interview with Pieter Sluiter and Marco Zwaan for PMA. Published on www.pma.com on January 29th, 2020.
Global floral packaging supplier Koen Pack’s business has bloomed selling high-quality sustainable packaging for floral bouquets and potted plants. But the company doesn’t market sustainable products to be trendy – sustainability is at the very roots of this international company’s culture, from their building design to their office practices and more.
Koen Pack was founded in the Netherlands in 1996 to meet a need for high-quality floral packaging materials. With global offices and production facilities in Canada, China, Colombia, Ecuador, Kenya and the United States, they are centrally located to the industry’s key suppliers, buyers and sellers. Being headquartered in Holland helps to ensure Koen Pack capitalizes on emerging floral trends.
The privately-held company collaborates with floral growers and their customers to deliver a broad range of sustainable floral and potted plant packaging, including sleeves, sheets, fabrics, bags, boxes, pot covers and European-style bouquet holders. Koen Pack also actively works with its customers to encourage recycling of products that have reached their end of life.
Koen Pack USA is headed by General Manager Pieter Sluiter, and employs 18 people. Koen Pack Canada, with 9 employees, is led by General Manager Marco Zwaan.
Sluiter and Zwaan both approach Koen Pack’s focus on corporate sustainability from a personal perspective.
“I’m a millennial, I have two kids,” says Sluiter. “The day I became a father, I started wondering what world I will leave my children… and what can I do to leave a world for them that is better than when they came into it.”
“The biggest investment I urge people to make is to spend maybe two hours a week [researching], how can I improve my own lifestyle?” says Zwaan. “I’m a car guy, I love my V8. But the more I look at it, the more it doesn’t make sense. Maybe I shouldn’t pull a trailer, and I should get a Tesla. It starts with personal considerations.”
Koen Pack’s objective? “We hope to create a chain reaction,” says Sluiter.